New

  • Our first polkadot heels. Shop Main Girls Collection today in collaboration with @claricecutie 💖
  • Main Girls by @claricecutie, dropping today at 10am 🫶🏻
  • Carrie Low Heels, last of the Main Girls drop. The comfiest, effortless chic sandal heels. Open toe concept elevated with glossy ribbon wrapped on your feet 🎀 Online drop starts at 10am on 11.11. Co-designed by @claricecutie
  • Lorelai Flats, the third of Main Girls. Pearl bow chic flats with cute side pattern. Playful color palette yet perfect for daily wear 🌼🌸 Launching 11.11, early bird available in @in.herera until 9 November. Co-designed by @claricecutie
  • Regina Satin Heels (7cm), the self-proclaimed star of Main Girls drop. Open toe with thin bow and a single diamond strap - available on pink, champagne and black 💎✨ Launching on 11.11, early bird try ons @in.herera. Co-designed with @claricecutie 💖
  • Cher Polkadot Heel (6cm), first of the Main Girls drop. Subtle gloss finish on polka palette, double cushion padded with smooth inner linings for comfort 🎀 Launching online on 11.11, early bird price available @in.herera Co-designed with @claricecutie
  • Have you watched the Main Girls? 👯‍♀️ Early bird starts @in.herera until 9 November. Coming online on 11.11 🫶🏻
  • Try on all color and sizes of 'Main Girls' @in.herera today. 🩰: Regina, Cher, Carrie, Lorelai wardrobe from @shewears.sugar 🥰
  • see you Pixies tomorrow! 🫶🏼
  • Have you heard of the Main Girls 📻? Because being with the plastics was like being famous 👯‍♀️ featuring the one and only @claricecutie - see you all at @in.herera 🤗
  • 📢 MUSE REVEAL: C 💌. Swipe to see THE girl behind our “Main Girls” drop who’s coming on 6.11.25? walking offline @in.herera
  • launching on 6.11.25 at PIK avenue @in.herera 🫶🏻
  • Guess the movie characters in our upcoming drop. Hint: they are from the 2000s 📻